It’s all over.
That is what technology experts have been saying as late as January of this year for Microsoft’s experiments with the Surface line of PC tablets. This is a significant statement to make.
As LINC Project discussed in its previous blog, Microsoft has gone all in with Windows 8, RT, and now 10 as its flagship product to not only to maintain its dominance in the business and PC market, but to also challenge Google and Apple in the mobile device market. Needless to say, with the release of the iPhone 6 and 6 Plus, this is easier said than done.
To their credit, Microsoft has shown some signs of life with their Windows phones.
However, they also have had some significant flops with mobile technology before and the less said about this gadget, the better. So what is Microsoft left with? Windows 10 has shown some promise, but in order for Microsoft to successfully secure a foothold in the tablet market, they will need good hardware to run their software. That answer may actually be: another Surface tablet!
Despite dire predictions Microsoft is not ready to give up on Surface.
This month Microsoft released the Surface Pro 3 and the initial reviews are pretty good compared to previous Surface models. If the reviews are to be believed, Microsoft has released a device that will appeal more to the PC market, but does help with the transition towards tablets. There are currently 5 versions available, but ALL of them run a variant of Windows 8. This not only signals Microsoft’s willingness to admit that Windows RT was a mistake, but it also falls in line with LINC Project’s previous assessment of Microsoft’s strategy for Windows 10.
Much like Apple with the ‘OS’ operating variants, Microsoft wants its users to run versions of Windows that are as similar as possible to each other across hardware platforms. One final question to ponder is: where will this lead Microsoft in maintaining its dominance in enterprise systems? The short answer is that we do not have enough information to make a prediction. What we have for the moment is Microsoft’s current strategy for hardware and software in place until its upcoming release of Windows 10. Until then, stay tuned…!